Sawtooth Mountain Clinic, a non-profit health clinic in Cook County, MN, sought to increase awareness of their sexual and reproductive health services—a goal often stalled by limited time and resources. We addressed this with an integrated content ecosystem tailored to their specific goals and budget. Our Content Ecosystem approach seamlessly blends long-form and short-form content to build and amplify your brand’s presence and outreach.
This ecosystem consisted of a three-part video series: one on the HPV vaccine, debunking myths and detailing services; another on birth control options and key considerations; and a third on STDs/STIs, covering symptoms and treatments available at the clinic. Paired with short social media clips rolled out over a month, these assets—detailed for their website, concise for social—were produced in under two hours of practitioner time, using a teleprompter to keep it relaxed and easy while still hitting all the key points. Deployed across platforms, this ecosystem drove community awareness and engagement, reinforcing Sawtooth’s mission with efficient, impactful content.