Campfire Bay Resort, a family-owned gem near Cushing, Minnesota, faced a challenge familiar to many resort owners: boosting brand awareness to drive steady traffic during the off-season lull. We delivered a solution that went beyond basic marketing—an integrated content ecosystem designed to spotlight their unique draw and keep guests coming back, no matter the time of year. Our Content Ecosystem approach seamlessly blends long- and short-form content to build and amplify your brand’s presence and outreach.

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At the heart of this ecosystem is their brand documentary, At The Campfire (15K views on FB), a compelling film that traces the owners’ journey to stewardship and showcases the resort’s offerings with authentic storytelling. Surrounding this cornerstone, we built a robust suite of supplemental content: overview videos of their new lodge and rec center, cabin walkthroughs, a winter activities highlight, a fishing guide unpacking walleye tactics for Fish Trap Lake, and heartfelt testimonials from loyal guests spanning years.

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This isn’t just content—it’s a self-sustaining discovery tool. Prospective guests explore this ecosystem, their curiosity nurtured through every video until they’re ready to book. For resort owners, this means a powerful, evergreen infrastructure that works tirelessly in the background—turning slow seasons into opportunities, driving bookings, and building a loyal following. Campfire Bay Resort now enjoys heightened visibility and a reputation that pulls visitors in year-round, leveraging strategic content as catalyst for change.

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