Service Summary

      The internet is filled with digital ecosystems that provide resources for specific demographics of consumers. As we surf the web, we are in constant flux between finding entertainment, information, or inspiration.

Amidst all this content, we tend to inhabit the content ecosystems that serve our needs. This could be looking for a new recipe by watching videos to get inspiration, learning about a new skill you want to learn like fishing, or seeking a form of escape through entertainment.

You may have heard the old adage, "People have shorter attention spans nowadays" when speaking on the general consumer base for content. This is only half true.

The real truth is that people have shorter tolerance.

Think back to the early 20th century. At this time, the only form of electronic entertainment available was radio and TV. Between these two mediums, only a handful of frequencies and channels were available to the average consumer. Now more content is uploaded to the internet in a single day than early audiences had for their entire lifetime.

Today, over 20 million videos are uploaded to YouTube every single day.

This is only accounting for YouTube, and doesn't include Facebook, Instagram, Tik Tok, or the multitude of other platforms like podcasts, radio, and literally thousands of TV channels.

With all this being said, audiences don't just suffer a short attention span. They subconsciously understand that they can find the ideal content for their needs, anytime, anywhere. Alls it takes is a swipe of the finger, and you are on your way to finding suitable content.

In the 'Digital Deluge' as brain coach Jim Kwik calls it, everyone from a single person to a major corporate entity can preach their ideas and thoughts. And they do. Everyday.

Why does this matter?

If you are someone looking to make content on the internet, whether its a personal brand, a small business, etc. understanding these environmental factors can help you leverage content for your own brand to help you accelerate your goals.

Gone are the days of simply relying on a stone cold ad to get sales. People have been sold to for decades, and every year it seems like advertisements take up more and more of our concious thought.

Todays audiences are looking for VALUE. Not a pitch.
(insert testimonial comment screenshot)

This is where the Content Ecosystem approach comes in.

We have been strategizing and producing content for businesses in various sectors, from cyber-security, to family resorts, to brick and mortar retail stores. While these companies inhabit completely different worlds, one thing remains the same:

Their target market needs value in order to break down barriers and trust you and your brand.

As with any media outlet, the key is understanding who your audience is. What do they value? What's their lifestyle? What is worth their time? This is different for every industry.

Establishing a Content Ecosystem for your brand is a great place to start. This consists of various forms of 'evergreen' media, strategically produced for the highest leverage to ensure that your time, effort and capital is going somewhere you will actually see a return on your investment.

Here are 3 examples to demonstrate this:

Joynes Ben Franklin, a small, family owned brick and mortar store in Grand Marais, MN wanted to increase their brand awareness to help bring traffic to their store and their new website. Instead of selling to their consumer base, we doubled down on the culture of the North Shore and the nostalgia of the Ben Franklin franchise. After working with us, they consistently achieve view counts of 10-20K with one video even reaching over 60K views. They have a rich community online, where people truly enjoy keeping up with the happenings at the Ben Franklin in Grand Marais, and actually look forward to purchasing from them.

Campfire Bay Resort, a family-owned, family-focused resort in the Brainerd Lakes area invested in a similar ecosystem. Their brand documentary 'At The Campfire' told their story and what makes them different from other resorts by showcasing their high end ammenities, family actvities and unique natural resources. Cabin walkthroughs, real-estate photography, a fishing guide video, and many others help prospects warm up to book a stay with them. This increased their website and booking traffic, and gave new and old vacationers a place to stay in touch with their favorite resort.

Gravwell is a cybersecurity company built from the ground up to help corporate enterprises have full data visibility and threat detection. They needed to increase user understanding to help with both operational upkeep and relieve sales friction. To do this, we created a series of videos aimed directly at their commonly asked questions when in RFP (Request For Proposal) process. These videos act like digital sales representatives, tackling questions before they even come up in a sales meeting.

At North Star Film Co., we are a team of professional filmmakers in Minnesota who have collectively worked on over 50 feature films in the North Star State. After years of world building, we realized how powerful this medium of art can be if its leveraged in a strategic sense for brands to help them scale.

All brands face a bottleneck somewhere in the system, our Content Ecosystems are designed to eliminate that bottleneck and create systems to help you achieve a specific goal.

Create content that resonates with your audience, and builds trust. Don't just sell to your consumers, give them content that is worth sticking around to watch and appreciate.

If you are a brand or business looking to accelerate your goals with content creation, fill out our contact form on our website and lets take your brand to the next level.

Process

FAQs